Modern building with large windows, wood details, and a green lawn under a blue sky with scattered clouds.

The Tower Shops at the Mountain Mile

Pigeon Forge, TNCommercial & Retail Completed 2019

A 224,000 SF enclosed mall converted into open-air anchor retail.

An obsolete mall reborn as anchor retail.

The Belz Factory Outlet mall had outlived its use. In partnership with the owner, we converted the 224,000 SF enclosed mall into open-air retail, demolishing the center section to make room for the Mountain Monster tower ride over water. The new exterior reads as an old mining town: brick veneer, cedar, reclaimed barn wood, and Corten steel.

The Tower Shops opened in 2019 and are now a centerpiece of the Mountain Mile entertainment district.

Project Specifications

Scale
224,000 SF (former mall)
Building Systems
Brick veneer, cedar, reclaimed barn wood, and Corten steel in an "old mining town" aesthetic
Site Conditions
Adaptive reuse with selective structural demolition of the center section

Recognition

  • 2024 Retrofit Magazine Featured, Retail Facilities

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